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HomeRecruitmentWhat the Musk-Twitter Saga Can Train HR About Profitable Mergers

What the Musk-Twitter Saga Can Train HR About Profitable Mergers


On April 4th, 2022, Elon Musk introduced that he had bought 9.1% of Twitter for $2.9 billion, making him the social media platform’s largest shareholder. Shortly thereafter, Musk set about soliciting solutions about methods to enhance Twitter. (See picture under)

The corporate responded by providing him a board seat – a transfer that will have restricted him to proudly owning not more than 14.9% of the corporate. Whereas Musk first stated sure, he quickly modified his thoughts and reversed course by bidding to take Twitter personal. 

The billionaire’s proposal to purchase Twitter for a whopping $41 billion despatched the corporate’s inventory worth hovering and triggered a mix of mocking feedback and expressions of significant uneasiness from its staff.

Twitter’s International Head of Companions, Lara Cohen, tweeted, “Good morning to our new overlord!” whereas that is what Twitter’s Product Lead Michael Sayman needed to say.

In keeping with a survey of verified Twitter staff carried out by Blind, 68% of Twitter staff disapprove of Musk’s tweets about firm technique. A good larger 78% say he doesn’t have the most effective pursuits of Twitter and its shareholders in thoughts. 

“Don’t need him as CEO. He has no compassion,” one worker wrote, whereas one other stated, “I’m not satisfied he’s in the most effective place mentally.”

A Twitter shareholder, Joe Cardillo, wrote, “No thanks, we don’t want one other billionaire attempting to purchase the media & public dialog. You have already made it clear you’d management the narratives & operational construction of the corporate, and as a long-time consumer & Twitter shareholder, that is not good for any of us.” 

This complete fiasco bought me considering. 1000’s of mergers and acquisitions happen globally yearly, leaving a whole lot of staff unsettled, pissed off (like Joe Cardillo), and not sure of their place within the new group. 

However what number of of them are actually profitable? 

In keeping with a examine carried out by SHRM, 70-90% of all mergers and acquisitions fail to attain their strategic and monetary goals. And one of many major contributing causes is HR-related actions corresponding to poor administration, lack of tradition compatibility, lack of expert expertise, lack of belief, and poor communication. 

Merely put, “folks points” are the primary cause for the failure of M&As. That is the place HR is available in. 

For any merger to achieve success, HR professionals should understand that crucial asset within the transaction is not capital — it is expertise. If not dealt with proper, you run the very actual threat of shedding your staff — the very basis of your small business. 

So, how can HR professionals guarantee profitable mergers and acquisitions whereas retaining their finest expertise? Listed here are our prime 3 suggestions.  

1. Preserve the traces of communication open

Communication throughout a merger is vital as a result of in any other case, folks will make up their very own tales about what is going on on. To keep away from this, be sure that the workers are conscious of the corporate’s historical past, why the merger is occurring, and what the way forward for the group seems to be like. 

Whereas some particulars have to be saved confidential, the hot button is to be as upfront as doable. This not solely alleviates the stress and nervousness that staff really feel but in addition ensures that everybody’s on the identical web page. 

2. Outline the corporate tradition

Whereas that is simpler stated than performed, profitable mergers demand organizations to outline clearly what the mixed tradition will probably be like. 

At first of the merger course of, HR leaders should create a imaginative and prescient of the brand new, mixed tradition. What are the values that you simply’d wish to retain? What new values would you want to include? Are there any vital adjustments to the working mannequin? These are among the necessary questions that have to be addressed.

3. Leverage HR Tech

The HR staff performs an important position throughout the early days of an M&A. From making certain that each one the paperwork is in place to implementing new insurance policies, HR professionals do quite a lot of the heavy lifting. And that is exactly why having data-driven know-how to assist them is so necessary. 

Leveraging HR software program like recognition platforms to match completely different reward buildings, venture administration programs to trace the adoption and visualization of recent work processes, and range instruments to implement DE&I can show very helpful. 

On the finish of the day, no group ought to enter a merger with out planning for its most necessary asset — its folks. When you do not deal with the wants of your staff and put their minds comfy, you’ve got already misplaced probably the most essential a part of your small business. 



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