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HomeRecruitmentThe Muse Acquires Fairygodboss — What Will This Imply for Employers? – ERE

The Muse Acquires Fairygodboss — What Will This Imply for Employers? – ERE


Earlier this month, career-development platform The Muse introduced the acquisition of Fairygodboss, an internet neighborhood website for ladies to seek out jobs, recommendation, and help. Each NYC-based and women-founded corporations declined to specify the acquisition value, however the transaction reportedly included a mixture of money and inventory. 

Many employers are overwhelmed by having so many choices — and plenty of of those corporations themselves want extra sources and scope to really obtain their potential,” says CEO of The Muse Kathryn Minshew. “Right here at The Muse, we wish to construct, purchase, and companion with different nice companies on this house to create a single vacation spot that may assist resolve many of those next-gen hiring and employer branding challenges.”

In the meantime, Fairygodboss CEO Georgene Huang, informed Bizwomen that the acquisition would assist her platform “ship best-in-class buyer success to all our employer companions.”

Because the economic system continues its instability, the deal marks an vital step for The Muse, in addition to a optimistic one for employers. “Expertise attraction and engagement is a large effort,” says Kyle Lagunas, head of technique at Aptitude Analysis, a human capital administration analysis and advisory agency. Having most just lately labored as Basic Motors’ head of expertise attraction, sourcing, and perception, Lagunas provides:

“I can let you know that one of many best challenges is discovering the proper channels to succeed in your goal expertise personas — and ladies in know-how stay some of the strategic audiences on the planet. I see this acquisition offering expertise advertising groups working with The Muse a fair broader platform to convey your message to particular audiences and entice motivated and knowledgeable candidates in a considerate and extra holistic approach.” 

The acquisition comes on the heels of The Muse receiving in September an $8 million funding spherical, led by MBM Capital. The platform, which was based in 2011 and claims that it’s utilized by 75 million folks, stated the infusion of money would allow it to execute on its technique ”to proceed investing in values-aligned hiring and fund consolidation within the next-gen hiring house.” It was a optimistic guess on the corporate, although it’s lower than the Sequence B spherical of $16 million that The Muse acquired in 2016.

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For the fast future, the websites will stay separate, with integrations taking place on the again finish. That signifies that folks coming for jobs and profession recommendation will see the identical websites as they’ve prior to now. Nonetheless, the corporate will concentrate on integrating the expertise for employers on the backend, in addition to bringing in prospects that use or the opposite of the websites to make use of each.

Ultimately, Sarah White, CEO and founding father of Aspect43, a analysis and technique agency targeted on the HR tech market, believes this acquisition of Fairygodboss, which claims to have 10 million customers yearly, is an efficient transfer for The Muse. White explains:

“An acquisition generally is a dangerous transfer for many applied sciences that try it, however The Muse has been making acquisitions over time in sensible ways in which appear to be deepening their dedication to the job seeker and the worker. Additionally, because the job market has quickly modified many occasions over, it has grow to be clear that the fragmented method — of offering help to folks targeted on profession growth and proudly owning their very own profession path exterior of an organization — was not going to see the expansion and scaling technique wanted to really make an impression on the worker market at massive. So for employers, this acquisition additional solidifies the power for The Muse to permit their job-seeker viewers a solution to get actual perception into what it’s prefer to work at an organization, and it companions properly together with their different employment-brand and employer-of-choice providers choices. I wouldn’t be stunned to see just a few extra acquisitions come up within the subsequent yr.”

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