The Gymnasium Group employs greater than 2,200 folks throughout its 206 gyms within the UK. The corporate’s aim is to offer an reasonably priced, contract-free health club that’s open 24/7 to interrupt down obstacles which may maintain many individuals again from their objectives.
Since greater than 75% of its workforce are “deskless” staff with out entry to a pc, The Gymnasium Group confronted the problem of conserving staff engaged, acknowledged and knowledgeable on firm information. These staff are important expertise consisting of health trainers who’re operating health lessons, performing member companies and making certain issues stay clear, secure, and authorized – however this demographic had the next turnover than desired.
It was significantly vital to search out new methods to maintain this group engaged and enhance their retention.
The crew gathered suggestions from staff to make sure their staff’ wants can be met by new initiatives, and located that almost all of staff most popular issues that have been fast and accessible, particularly when it got here to communications and recognition.
Bradley Martin, Engagement Supervisor at The Gymnasium Group says,
“[Our employees] need a spot the place they are often knowledgeable and be related, via our good blogs and our hubs, the place they will acknowledge and be acknowledged, and a spot the place they will get some first rate perks and a few tasty reductions.”
Working with Reward Gateway, the crew launched a brand new recognition and communications platform known as “CORE.” CORE makes it straightforward for workers to ship and obtain peer-to-peer recognition via eCards and look at company-wide information via the weblog function on the platform, whereas additionally showcasing the group’s model and tradition. The platform additionally helps worker wellbeing with a Wellbeing Middle, the place staff can entry recipes and movies to advertise their psychological and bodily well being.
CORE has seen nice success, with the completion of their engagement surveys growing to achieve 88%. From these surveys they have been in a position to decide that that they had a 14% enhance in worker engagement. Total, engagement metrics improved 12 months over 12 months within the areas of recommending The Gymnasium Group as a terrific place to work (66%, enhancing by 3%) and that its staff really feel energized when doing their job (58%, enhancing by 7%). Learn the full case examine right here to study extra about The Gymnasium Group’s recognition and communications journey.