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Nurturing Expertise With Advertising Automation

nurture talent

These proficient short-term staff and contractors you’ve labored so laborious to recruit and place have loads of decisions on this powerful labor market — and your staffing agency’s candidate expertise is essential to retaining and redeploying them. 

When you’ve bought nice individuals on board, how will you maintain them working by your agency? 

Utilizing Bullhorn’s Linked Recruiting technique, you may create automated campaigns to nurture candidates all through their project, protecting them engaged together with your agency and growing your charge of redeployment.

Take step one

Understanding what it’s like for candidates as soon as they’re on the job is essential. How lengthy has it been because you walked by your post-placement candidate expertise? Do associates or contractors have the assets they have to be profitable? Will they really feel snug reaching out to their recruiter if they’ve a problem—or will they ghost? Do they really feel like part of your crew — or will they transfer on with out looking for one other placement?

Strolling by your candidate expertise can assist you discover alternatives to construct campaigns that may assist candidates really feel supported, reminiscent of:

  • Begin date reminder. Remind candidates that their placement is beginning. Contemplate offering instructions, solutions to regularly requested questions, and the chance to ask last-minute inquiries to make them extra snug on the primary day of each placement.
  • Periodic check-ins. Automated first-day/week/month check-ins from recruiters present candidates you care about how their placement goes. If there are any points, recruiters can comply with up with people personally.
  • Finish-date notification to the recruiter. Most staffing corporations choose to personally attain out to positioned expertise when their project is ending. Create an inside notification reminding recruiters to get in contact and let the worker find out about sizzling new job alternatives.

Get to know your candidates higher

Gathering knowledge on candidate preferences can assist you talk with them on their phrases, discover higher job matches, and improve their job satisfaction whereas protecting them engaged together with your agency. An automation marketing campaign that features surveys can assist you uncover:

  • A candidate’s most popular communication medium (e mail or textual content)
  • What sorts of jobs curiosity them
  • In the event that they’ve gained new expertise on an project that qualify them for brand spanking new alternatives
  • Up to date contact info
  • Referrals for family and friends

Reduce candidate drop-off

Staying in contact with candidates with a collection of automated texts and emails can assist present candidates with the reassurance and assets they should proceed a relationship together with your agency when their project ends. Candidates admire realizing you might be there and able to assist. Contemplate constructing automated campaigns that embrace:

  • A job alert opt-in. Present a hyperlink to your publication or job board, permitting candidates to obtain alerts when new jobs of their subject are posted. 
  • Related weblog posts. Assist your candidates get off to begin — or keep heading in the right direction — by sharing suggestions and recommendation related to their trade.
  • Operational touchpoints. Maintain the traces of communication open by reviewing pay portal info, referral incentives, security suggestions, and firm info that may maintain associates and contractors engaged and “within the know.”

Create consistency

Advertising automation know-how can create a constant, structured course of that nurtures expertise all through their assignments, making certain the recruiter can tackle any issues as they happen. Assist expertise really feel supported and improve the chance that they may proceed to develop together with your agency by making a constantly partaking and optimistic candidate expertise all through your entire recruitment lifecycle. 

Bear in mind, automation is a instrument to assist proceed the dialog, not substitute the human connection. Nice staffing corporations know easy methods to mix automation with private outreach to create the final word candidate expertise.

Is your staffing agency proactively nurturing expertise on project? Obtain the Good Automation Guidelines and discover out immediately.




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