The staffing trade is experiencing a second. The trade is projected to develop not less than 15 % year-over-year for the second straight yr in a row. The chance for companies is gigantic, however solely the companies that may construct and preserve a expertise pool will be capable to seize it.
Expertise acquisition is the primary precedence for companies, in response to our GRID staffing and recruitment traits report, and candidate recruiting is as tough because it has ever been, in response to the SIA’s Staffing Trade Pulse survey. Staffing companies that may meet and exceed the expectations of the incoming Gen Z workforce are well-positioned to edge out the competitors.
What are these expectations? Bullhorn surveyed 1,000 U.S.-based Gen Z candidates —born between 1998 and 2004 — about their attitudes in the direction of work and staffing companies all through Summer season 2022 to study their ideas on the job panorama, their sentiments in the direction of staffing companies, and their expectations for recruiters.
Workforce outlook: On-line expertise platforms are on the rise
Just like the staffing trade, on-line expertise platforms have additionally seen huge development because the begin of the pandemic. Gen Z attitudes towards the roles panorama counsel even additional development on the horizon.
Two-thirds of Gen Z respondents cite sturdy familiarity with freelance work platforms, and one-third plan to work freelance within the close to future. (Only one-fifth of the final workforce expressed an curiosity in near-term freelance work platforms, in response to Bullhorn’s upcoming 2023 Expertise Report.) One-third of Gen Z staff additionally say that freelance work is extra interesting to them than conventional work fashions.
Staffing trade sentiment: Optimistic however muted
Solely 25% of Gen Z staff have a powerful understanding of what staffing companies do
There’s excellent news and unhealthy information for staffing companies frightened about elevated competitors from on-line expertise platforms and different labor fashions: Gen Z staff who’ve an opinion on staffing companies categorical optimistic sentiments, however staffing trade consciousness and recognition is low on the entire.
Three out of 4 respondents say they lack a powerful understanding of what staffing companies do. Nonetheless, almost half of respondents plan to work with staffing companies within the close to future or are working with companies now.
An unimaginable 95 % say they consider recruiters will assist them discover a higher job, however respondents who haven’t labored with companies usually tend to maintain this opinion than those that have.
Expertise expectations: Streamlined course of, constant engagement
3 out of 4 Gen Z respondents have deserted a promising job alternative halfway via the method
Staffing companies could also be dropping numerous alternatives because of a cumbersome or outdated placement course of. Three out of 4 have deserted a promising alternative because of an impediment within the course of, and one-third have deserted a chance earlier than submitting an utility.
Overwhelmingly, expertise cite points with communication or engagement as the key problem going through them. Whereas 17 % cite issues about wage or advantages, this got here in fourth place behind poor communication from the recruiter (24%), a time-consuming course of (20%), and an excessively difficult course of (19%).
Know-how preferences and expectations: Trendy and mobile-friendly
85% say the complete job search and placement course of is outdated
We requested Gen Z respondents to weigh in on how know-how impacts their expertise. Whereas one-third had no opinion on the topic, these with an opinion categorical a powerful need for a extra modernized recruitment course of.
Eighty-nine % of respondents with an opinion on the subject of staffing web sites stated that an outdated web site makes them mistrust a agency. Eighty-five % consider the complete recruitment course of is outdated.
How does Gen Z really feel concerning the position of AI and automation, akin to chatbots, within the course of? When requested for his or her preferences about human contact in the course of the search and placement course of, two out of 5 respondents stated they like to work with chatbots solely with out contact with a human recruiter. Three out of 5 nonetheless want not less than some human interplay within the search course of, suggesting that companies can be well-served to have a number of choices tailor-made to the distinctive wants of every candidate.
Companies trying to enhance the expertise for his or her total expertise pool would do properly to give attention to the cellular expertise. Seventy-one % of Gen Z respondents primarily use a cellular gadget to use for jobs. Whereas 59 % of all respondents primarily use their smartphones to use for jobs, simply 9 % use devoted apps.
Communication preferences: Frequent outreach on their very own phrases
3 out of 4 Gen Z staff need recruiters to achieve out to them with a chance not less than biweekly
Gen Z preferences for communication intently mirror these of their older generational counterparts. Almost half of staff need recruiters to speak via e-mail, making it far and away the medium of alternative for alternatives or assignments. LinkedIn is the second-most chosen medium of alternative relating to each alternatives (26 %) and assignments (18 %).
Once they’re working with recruiters, Gen Z overwhelmingly say their recruiters aren’t reaching out sufficient. 4 out of 5 respondents need their recruiters to achieve out not less than twice a month, and fifty-five % need to hear not less than as soon as per week.
Companies trying to meet or exceed these expectations might need to automate the scheduling of standard outreach. Companies that automate report a 64 % greater fill price, and redeploy 20 % extra of their expertise, in response to aggregated knowledge from Bullhorn’s buyer database.
Constructing a loyal Gen Z expertise pool
Gen Z staff consider within the worth of recruiters, however they received’t put up with outdated processes to pursue staffing companies. Like their generational counterparts, Gen Z expertise anticipate a streamlined expertise punctuated by clear and constant communication.
Companies that need to ship a best-in-class expertise tailor-made to Gen Z preferences ought to contemplate:
An up-to-date web site optimized for cellular use
Chatbots to optimize the job seek for the two-fifths of Gen Z candidates preferring it to working instantly with a recruiter within the preliminary course of
The automation of frequently scheduled outreach to make sure frequent communication all through the method
Companies that mix engagement finest practices and cutting-edge know-how are well-positioned to draw and win Gen Z candidates for the foreseeable future.