I’ve a confession. Though I like to contemplate myself a younger, hip dad or mum, I don’t have a TikTok account. I understand that may look like an odd option to begin an article about utilizing TikTok for recruiting however hear me out. Whereas I don’t personally use TikTok, it’s largely as a result of I’m so targeted on Twitter, Fb and Instagram that I haven’t gotten round to making an attempt it. Once more, I’m a younger, hip dad or mum with a job and a firm and never an entire lot of time to myself. However that’s to not say I’m anti-TikTok. Fairly the alternative, and right here’s why.
First, there’s the confirmed lineage of social recruiting. As soon as seen as a passing pattern, social media has grow to be deeply entrenched in all points of our tradition. LinkedIn is developing on 20 years, with Fb and Twitter approaching 18 and 16, respectively. The idea has moved from nascent to mature, and TikTok is the newest in a sequence of networks that’s managed to seize the world’s collective consideration. However greater than that, it’s what TikTok represents to recruiters, and that’s alternative. Let’s dive in.
Group. The TikTok person base is very large, anticipated to surpass 1.5 billion by the tip of the 12 months. You learn that proper. Billion. In line with HootSuite, eight new customers be part of each second, amounting to 650,000 a day, or roughly the complete inhabitants of Helsinki. For those who’ve by no means been to Helsinki, know that it’s the capital of a complete nation.
With an viewers of that measurement, you may assume the expertise could be overwhelming, however it’s fairly the alternative. Given TikTok’s format, it lends itself properly to the creation of communities centered on shared pursuits, starting from BookTok to sustainability to one thing known as cottagecore. So, it’s no shock to search out CareerTok within the combine, with almost 800 million views underneath the related hashtag.
Authenticity. As Elon Musk may inform you, ought to the Twitter acquisition shut, numbers solely inform a part of the story (particularly if there are too many bots!). What customers do and the way they work together is finally extra essential – and in the case of TikTok, authenticity is among the keys to its success. Customers really feel at residence due to its perceived authenticity, a top quality that’s exhausting to fabricate but straightforward to convey in a visible medium.
Possibly it was all of the individuals filming themself dancing throughout the early days of the app, however globally, a median of 64% of customers say they’ll “be their true selves” on the platform. That final bit is essential because it corresponds straight with the job seeker’s journey and the data they’re on the lookout for.
Engagement. As well as, to being one’s genuine self, TikTok additionally does a superb job of drawing its customers again, with 90 p.c accessing the platform every day. As soon as there, customers spend a median of 52 minutes a day, with every session lasting nearly 11 minutes, making it probably the most partaking social community on the market.
Come for the content material and keep so long as the algorithm retains you . This works to strengthen the group piece, with customers turning into energetic members of the areas they watch. Like celebrities, common TikTokers have developed fandoms with punny names and branded merchandise. That type of notoriety most likely isn’t the tip aim for many recruiters, however it’s good to know that kind of attain and adoration is feasible.
Utilization. Originally of this piece, I mentioned that TikTok represents alternative, and it does as a result of past what we’ve already mentioned, there’s the matter of utilization. For years, many years even, Google has held a decent fist all over the world’s search behaviors – till now.
That’s proper. Analysis reveals that 40% of Gen Z want utilizing TikTok for search over Google throughout the board. Something they need to search, from native eating places to recipes, Gen Z turns to TikTok, and this holds huge implications for recruiting in a couple of methods. For one, sourcing. Hiring for a luxurious model? Head on over to FashionTok or BeautyTok. Need these candidates to search out you? Find out about how they use the app and add a video or two. The selection is yours.
Whereas I can’t say you’ll discover me on TikTok anytime quickly, I firmly imagine there’s worth in breaking the recruiting mould. Channels like TikTok aren’t only for youngsters anymore. Keep in mind, social networks develop up and entice candidates of various backgrounds, expertise ranges and ability units, all on the lookout for one thing fascinating to catch their eye. Possibly it’s that open req you’re engaged on.
CEO, ChatterWorks | AI & SaaS Specialist | Startup Operations & Progress Skilled | Constructing the Way forward for Work by Expertise
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