Wednesday, December 7, 2022
HomeStaffingCultivating a Candidate Group | Bullhorn

Cultivating a Candidate Group | Bullhorn

candidate community

For many years, the staffing business has relied closely on job boards and handbook sourcing for development and supply on consumer expectations. Nevertheless, the expertise market has advanced over the past a number of years, and staffing companies with eyes on development and retention notice that this historic technique is now not the best path.   

The time period “Candidate Group” has turn into a buzzword within the staffing business over the previous yr. Cultivating a Candidate Group means long-term relationship administration with candidates by value-based communication methods and automations. Candidate Communities have a relationship along with your group and, once they have a necessity, they consider you quite than your competitors.

Why Set up a Candidate Group

  1. Candidates count on a distinct expertise based mostly on how they work together with companies of their private lives.  The self-service-oriented, Amazon-like expertise is the norm. Candidates have excessive expectations for interplay with companies that need their continued loyalty.
  2. Macro knowledge is obvious that we didn’t simply have a “nice resignation” or “nice reshuffle.” We’ve got a big labor scarcity in the US throughout industries, up and down org charts, and the competitors for expertise goes to proceed for the foreseeable future.
  3. Your competitors isn’t outlined by geographic location anymore. Neither is your expertise pool. This shifting market dynamic means competitors is barely going to extend and require staffing companies to function extra effectively.

Methods to Create a Candidate Group

To create a Candidate Group, you have to talk at scale whereas protecting a private contact and delivering worth.

Three key elements to speaking at scale:

  1. Communication Technique
  2. Expertise
  3. Knowledge

Outcomes we’ve seen shoppers expertise when communication methods, expertise, and knowledge are working in concord:

  • 30% of placements from database
  • 40% redeployment charge
  • 2:1 or 3:1 Variety of contractors on billing per recruiter
  • 50% discount in job board advert spend
  • Hundreds of hours saved per recruiter yearly



Communication Technique

Who’re your candidates? This can be an apparent first step, however your depth of understanding of your candidate segments, what they care about, and what they undergo all through their life cycle is on the crux of making an efficient communication technique. Communication methods should transcend model consciousness and thought management content material to ship content material that solves candidate ache factors and drives worth for them all through their complete life cycle.

For extra on creating communication methods, go to What Forms of Content material Will Your Candidates Reply to the Greatest?


Of candidates who look negatively at recruiters, 43% say it is because of poor recruiter communication, in accordance with Bullhorn’s 2022 World Recruitment Insights & Knowledge (GRID) Tendencies Expertise Report. Recruiters are probably the most extremely valued useful resource in a staffing agency. They’re additionally people who work full weeks, get sick, go on trip, and easily have excessive calls for on their time and might’t get to all the things. They need to select the actions more likely to have the best return, which leaves inactive candidates or candidates on contract towards the underside of the precedence listing. Relying on recruiter exercise alone doesn’t monitor with creating a Candidate Group and maximizing your return on funding. 

The staffing business has traditionally had few choices outdoors of HR Tech to ship on lifecycle communication methods by automation as a result of ATS methods have had restricted integration capabilities.  However nice information: SaaS corporations are additionally seeing market adjustments in expertise demand, and there are growing choices for staffing companies to stage up their tech stacks and ship personalised communication at scale all through the candidate lifecycle. 

For instance, Bullhorn’s acquisition of Herefish to create Bullhorn Automation and continued efforts to construct out their expertise platform and market companions provide alternatives which have traditionally been restricted for staffing companies depending on ATS platforms.  

Hiring recruiters to speak repeatedly with each candidate in your ATS shouldn’t be cost-effective. However with the suitable tech stack and communication technique, not solely are you able to talk repeatedly with excessive volumes of candidates, however you possibly can create scalable processes that replicate and broaden upon your highest performing recruiter’s communication along with your most valued candidates.  


An important communication technique and the suitable applied sciences gained’t work in addition to they might in case your knowledge is a multitude. To leverage expertise and automation to create Candidate Communities, you have to be capable to belief your knowledge and have visibility into what’s working/not working.

“The #1 hesitation Bulhorn hears from staffing companies trying to implement automation is that they don’t belief their knowledge. Shoppers don’t hesitate as a result of they don’t imagine in automation; they hesitate as a result of they don’t know how one can overcome their knowledge points to make the leap to automation.” — Eddy Lee, Bullhorn

Constructing a measurement technique and purposefully structuring your knowledge and operational processes helps you run your enterprise, nevertheless it additionally permits you to construct private relationships and candidate experiences by expertise and automation. That is the ability of making Candidate Communities.

The entire premise of a Candidate Group is to have interaction your expertise at each stage of the candidate lifecycle.  One of the best place to start out is by constructing an organizational tradition that’s obsessive about understanding the hopes, fears, and ache factors of your candidates and discovering scalable methods to unravel them.

Staffing companies main the pack are investing in scalable processes, applied sciences, and communication methods to make sure long-term development and drive enterprise worth. Parqa exists to get you there quicker, with much less threat and stronger returns.  

Get assist creating an efficient candidate group quicker with Parqa.


Most Popular

Recent Comments