There are over 30,000 tattoo artists within the U.S. as of 2022. This quantity has elevated by 7.9% since 2021. As increasingly tattoo artists emerge, your major focus must be standing out, particularly when you’re coming into the aggressive freelance market.
Constructing model consciousness is important when you’re hoping to start a budding profession as a contract tattoo artist. Listed here are six brand-building ideas that can assist you begin your profession as a contract tattoo artist.
Perceive Your Buyer Base
Constructing a contract enterprise within the tattoo business isn’t simple. Many tattoo artists who try a contract profession don’t thrive as a result of they don’t know how one can market themselves and stand out in a sea of profitable tattoo artists.
That’s the place constructing a private model and rising model consciousness are available. When you already know who you might be, whom you wish to serve, and why, you need to use that info to create a contract model that pulls excellent purchasers.
However first, you need to outline your excellent purchasers and examine the market. You will need to additionally perceive why your excellent purchasers get tattoos, gravitate towards sure artists, and the advertising content material they resonate with most. When you perceive your buyer base, you possibly can construct model consciousness by providing them customized experiences that may show you how to stand out much more as a contract tattoo artist.
Supply Extra Than Tattoos
As vital as offering your purchasers with superb tattoos is to your freelance profession, you’ll have a greater likelihood of fast-tracking your success when you provide extra than simply tattoos. Take into consideration the companies you possibly can provide except for high quality tattoo work that may set you aside from different freelance tattoo artists.
For instance, contemplate turning into a tattoo removing specialist adept in laser remedy so that you could provide tattoo removing companies along with tattooing. Because the demand for tattoo removals grows, you possibly can capitalize on it by making this service a key part of your model. The extra companies you possibly can grasp as a tattoo artist, the extra distinctive your freelance model turns into.
Develop Your Private Model
Creating your private fashion can be crucial in creating a robust model as a contract tattoo artist. Copying all the things about one other tattoo artist’s fashion is a surefire method to both garner the unsuitable consideration and diminish your fame or mix in and halt your model’s development.
As a substitute, develop your private tattooing fashion. After all, you possibly can take inspiration from different tattoo artists. But it surely ought to cease at inspiration. Take into consideration touches you possibly can add to your fashion that may assist purchasers acknowledge your work regardless of whom it is on. It’s additionally important to let your persona shine when presenting your work and your self to the general public. Your persona will set you aside as a contract tattoo artist greater than most issues.
Create a Portfolio of Your Work
As you tattoo extra purchasers, making a portfolio of your finest work is integral. When you could have a portfolio to share your finest tattoos and critiques with potential purchasers, it’s simpler to make a reputation for your self as a freelancer. You will have one thing to again up all the great service you say you possibly can present.
Take pictures of each tattoo you do. Ask every shopper’s permission to make use of the photographs in your portfolio when you select to. You must also ask every shopper to depart a assessment of their expertise with you so folks can get a glimpse into your model expertise.
When you create a cultured portfolio of your work, full with critiques, home it in your web site.
Think about Making a Web site
An internet site is like the house base on your freelance profession. Individuals who wish to view your portfolio and study extra about you and your companies will probably search your web site to take action.
Your web site is commonly the primary impression of your model, so make it an excellent one. Guarantee you could have constant visible branding components, like your emblem and coloration scheme, throughout all of your net pages. Navigation must be seamless. Your portfolio, contact info, and enterprise imaginative and prescient must be outstanding. Use it as a spotlight reel of your finest tattoo work that you just wish to proceed doing sooner or later.
Develop Your Social Media Presence
Social media is integral to turning into a profitable freelance tattoo artist. Not solely are you able to showcase your work and drive site visitors to your web site, however you too can construct relationships with excellent purchasers and community with different tattoo artists.
Step one is making a social media advertising technique. Determine your social media presence targets and the way you’ll observe your progress towards these targets. You’ll additionally wish to select the suitable platforms to construct a presence on. Ensure your buyer’s frequent them and that they’re geared towards visible content material.
Then, concentrate on creating and distributing unique content material. Except for static photos of your tattoo work, make movies of the way you method tattooing. Go stay to reply shopper questions. And share trustworthy accounts of how your freelance profession is progressing.
Lastly, interact together with your followers, present and potential clients, and different tattoo artists. Reply each remark and direct message. Acknowledge shopper shoutouts. Touch upon different tattoo artists’ work as effectively. It will all contribute to your private model that separates you from the pack.
There’s nothing simple about beginning a contract tattoo profession. Nevertheless, if you wish to work for your self as a substitute of a tattoo parlor or firm, implement the information above to determine your private model and distinguish your self as a top-tier freelance artist.