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HomeWomen In Business10 attitudes that will help you reach enterprise by Danielle Leilani

10 attitudes that will help you reach enterprise by Danielle Leilani


What does it take to succeed?

Again in 2016, Danielle Leilani began her personal marriage ceremony planning firm with out EVER having attended a marriage! And, after simply two years of working within the business. Over the previous 6.5 years, Danielle has been primarily centered on rising her marriage ceremony planning enterprise + model, Leilani Weddings. To this point, Leilani Weddings has seamlessly deliberate, designed + executed over 350 weddings and occasions in 3 international locations + 5 states, and has turn into the go-to firm for “the trendy bride celebrating common love”.

Danielle credit her success to 10 distinctive attitudes, and you may undertake them too! These attitudes should not solely related to entrepreneurs, however to anybody employed or in enterprise. So for those who’re able to take issues up a notch, then learn on.

Time for somewhat nostalgia

I began Leilani Weddings actually from my bed room. On the time, I shared a condominium with my ex-boyfriend + he was truly the one who inspired me to check out the marriage business (extra on that later). From the pc in our bed room, I conceptualized Leilani Weddings, and it got here to life earlier than my eyes. I got here up with the title (Leilani is [one] of my center names [the other is Elizabeth], he helped me get the web paperwork arrange, we registered the enterprise (the boring stuff, ha!) and in simply a few brief weeks I had a emblem, inside a month, a web site + enterprise playing cards, and throughout the first a number of weeks, I had bookings on the calendar. I used to be critical about this entrepreneur factor – it was fast and it was intense and I’ve liked each single second of it.

My message to you

Whether or not you’re aspiring to start out your individual firm at some point, or for those who’ve already taken the leap + are actually simply attempting to hone in on how precisely this loopy entrepreneur life works – we’re all on this collectively, and I received you woman. And to all of my aspiring marriage ceremony planners – learn carefully! Belief me after I say that this business shouldn’t be for the faint of spirit. Based on Forbes, it’s one of many 5 most tense jobs – proper up there subsequent to army personnel, firefighters, pilots + law enforcement officials. I want I used to be kidding.

When you’re critical about this business, be ready to work actually, actually laborious, develop a thick pores and skin, keep open-minded, and regulate to working with every kind of various character varieties. Whether or not this will get you much more enthusiastic about pursuing marriage ceremony planning or one other dream profession, or has you working for the hills (I actually hope that isn’t the case!), right here’s how I discovered what I needed to pursue in life + two years later, made it occur, and began my very personal firm.

10 attitudes that helped me reach enterprise

1: I went with my intestine

One single dialog led to my dream profession, and if I had pushed the notion apart, pondering it was loopy, or too farfetched, I might not be the place I’m at present.

I used to be 23 years outdated. My ex-boyfriend + I had simply spent a weekend away and whereas driving again house, began having a deep dialog about life. I introduced up how I felt like I used to be having a “quarter-life disaster” (dramatic, a lot?) and that I used to be confused about what was subsequent. I had simply graduated faculty a yr earlier than, I knew what my strengths had been, I knew what I loved doing – I simply didn’t know precisely easy methods to take that information of myself + these expertise that I had + make a profession out of it.

He was the one who instructed a marriage planner, as a result of, and I quote, “you’re on high of your shit” and “you’re bossy”. All correct statements. Quick ahead to the subsequent day (I’ve by no means been one to attend round) and I purchase the entire marriage ceremony magazines I can discover on the newsstand of the mall I labored at, and determined proper then + there that I used to be going to place my coronary heart + soul into pursuing this.

2: I discovered myself an internship

…and labored without cost, although I had simply labored my tail off for 5 years to get a bachelor’s diploma.

As quickly as I made the choice to pursue marriage ceremony planning, an nearly fast afterthought was that I might most likely should shadow a marriage planner, for a very long time (or so I assumed on the time) and possibly not receives a commission (that half was true, however just for a short time). So what would any clever, assured, former magnificence queen do on this state of affairs? I cold-called marriage ceremony planners + left “pitch letters”, in voicemail format, on their answering machines. Katherine, proprietor of Occasions by Katherine, ended up calling me again + I nonetheless bear in mind how she chuckled + mentioned that no one had ever left her a voicemail like that earlier than. #additional, what can I say? Earlier than the top of the month, I had landed an internship in my dream business.

3: I by no means stopped searching for alternatives

I Fb stalked, texted associates + messaged outdated colleagues till the best alternative offered itself.

From the primary marriage ceremony I assisted, I used to be hooked. I used to be scheduled a closing shift for that first marriage ceremony aiding Katherine in my house state of California, and I bear in mind how excited I used to be on the two-hour bus experience to the venue. Sure! You’re studying that proper…

I took a two hour bus experience to work 6 hours FOR FREE.

And I used to be so stoked about it.

I arrived proper earlier than ceremony, and the band was doing their sound verify because the ice sculpture arrived. This was heaven to me.

After that first marriage ceremony, I used to be hooked. However like all part-time internship, the alternatives had been scarce + I didn’t really feel as immersed within the business as I needed to be. I instantly went to Fb, searching by way of outdated associates, questioning who might need a reference to one other firm, or one other alternative. All I knew is that I needed extra. I ultimately reconnected with an outdated good friend from center faculty who shared that she labored at a financial institution with a man who owned a marriage planning + rental firm together with his spouse, which she operated. She was searching for an govt assistant, a proper hand, and I instantly mentioned to myself: THIS IS IT.

You’ll be taught to understand the fantastic thing about rising + evolving, each as a enterprise proprietor + a frontrunner, and discover worth in studying from others + taking recommendation.

4: I offered myself

I stepped into a fairly established planning + rental firm, declared I had simply two months of expertise within the marriage ceremony business, but proceeded to inform them precisely why they need to nonetheless rent me.

Confidence will get you a good distance, however being resourceful will get you even additional.

Positive, I didn’t have years of marriage ceremony planning expertise beneath my belt. Promoting marriage ceremony leases, like chairs + linens? Not precisely on my resume. However what I DID have was Drive. Motivation. Confidence. Intelligence. I ended up interviewing with the homeowners twice earlier than they determined to take an opportunity on me + I assured them they’d not remorse their choice.

5: I proved myself

I didn’t take this chance without any consideration, and I labored laborious to indicate the homeowners that I used to be meant for the job, and that they’d made the best choice.

I utilised my previous experiences to thrive, and discovered “weddings 101” alongside the best way.

The expectation of me was to promote our planning shoppers leases and acquire new enterprise, so my earlier expertise working in high-end retail turned an asset. My magnificence pageant days got here in helpful after I wanted to exit + have lunch with venue managers, to market the corporate. Writing expertise proved to be a bonus, as I used to be in a position to write participating blogs for the corporate’s web site. My days of being a cheerleading coach proved to be precious after I created the corporate’s first internship program, which led to hiring the corporate’s first two staff (moreover me). They each ended up working for the corporate for years to come back (and one gal remains to be with the corporate!)

6: I used to be thrown into what I fondly check with as “The Lion’s Den”

After simply 6 months within the marriage ceremony business (I had by no means even attended a marriage in my life earlier than aiding at one, by the best way), I coordinated a marriage alone!

This specific firm specialised in Southasian + Persian weddings, and as most individuals know, as is frequent information, these are among the most detailed, lavish, fairly frankly, high-maintenance, and costly weddings that exist. The primary marriage ceremony I coordinated was an intimate seashore marriage ceremony on the sand, however after that, it was no small fries.

That first yr, I coordinated giant Southasian weddings at five-star accommodations like The Montage Laguna Seaside + the Terrenea Resort, and properly – I can inform you that after you execute a marriage like that, you kinda really feel like you possibly can execute any kind of marriage ceremony. And to be trustworthy, there’s plenty of reality to that.

7: I by no means stopped eager to be taught + develop

Immersing myself in studying about weddings + working a enterprise, I constantly challenged myself, labored tremendous lengthy hours, and at all times stored my eyes looking forward to what was subsequent.

Having by no means been one for complacency, I knew this new profession path was one thing to take very, very critically. I knew early on that I needed to excel on this area and turn into an professional at my craft. So I went to work every single day with diligence + enthusiasm, and with ardour, figuring out that at some point I might (on the time, I assumed after 5 years)  construct a reputation for myself beneath my very own firm, for my very own model, alone phrases.

8: I took a leap of religion

…and after simply two years within the biz, determined I needed to work for myself, create + construct my very own model, and peaced out to having a boss + doing issues on someone else’s phrases.

I really feel kinda bratty saying this as a result of the girl who educated me was so great. Not solely did she take an opportunity on me, however she gave me a lot accountability along with her firm, educated me on all there was to learn about weddings, and actually turned a detailed good friend. Regardless of all of this, although, deep down within me, there was at all times a longing to have one thing to name my very own. I might be remiss if I didn’t share that each time I might go to a networking lunch or assembly + get requested if I used to be the proprietor, having to say “no” was actually fairly painful for me.

As a result of I might hardly look forward to the day after I might proudly reply  “YES! I’m the proprietor.”

So two years in, with respect + grace for each the corporate, and for myself, we parted methods, and I got down to create my very own empire (nonetheless workin’ on it, nevertheless it’s positively getting there!)

9: I received snug with the truth that I would wish to be taught as I went

Once I began my firm, I positively didn’t have the entire solutions. I nonetheless don’t. However I used to be laser-focused on my objectives, knew what I needed to perform, and got down to do exactly that, taking it at some point at a time.

It may be humbling going from a cushty way of life as a university scholar, or your 9-5 that you just’ve mastered + can virtually do in your sleep. Beginning one thing new, particularly opening a brand new enterprise of your individual, goes to be scary, that’s inevitable. Simply know that there WILL be a studying curve. You could not get it proper the primary time, you could (and possibly will) make a rookie mistake (or a number of). I’ve skilled this firsthand. You’ll be taught to understand the fantastic thing about rising + evolving, each as a enterprise proprietor + a frontrunner, and discover worth in studying from others + taking recommendation. As your small business develops, your methods of doing issues, workflow – even your priorities + objectives, will shift all through the weeks, months, and years, and you’ll be taught to search out consolation within the underlying chaos that’s the lifetime of an entrepreneur.

10: I believed that I might, so I did

That’s it. Easy. As tacky as that will sound.

I really feel SO strongly about this – you, woman, can do ANYTHING you set your thoughts to doing. When you really feel it in your intestine, in case your convictions are robust,  and in case you are keen to place within the time, effort, and laborious work that it takes, you possibly can pull off something that you just actually wish to make occur. You’ll have to start out earlier than you’re totally prepared, you’ll have to be extra stringent in your spending, you might need to place your ego apart or do one thing out of your consolation zone. Nevertheless it’s solely if you take an opportunity on your self, that magic occurs.

In regards to the creator

Danielle Leilani, owner of her own company, Leilani Weddings.​​Danielle Leilani is the Founder, CEO + inventive director of award-winning + printed marriage ceremony planning, design + way of life model Leilani Weddings, founding father of the unique “get together in a field” decor equipment the bachbox, and founder + CEO of Leilani Social, a social media administration, PR + occasion planning firm for manufacturers. Danielle is the blogger + way of life character behind danielleleilani.com. And likewise the host of The Leilani Technique, a weekly podcast that teaches brides + boss babes easy methods to assume massive, stay boldly + make it occur whereas dwelling their greatest lives.



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